Benrus Chairman and CEO Joins Board of Directors of The World War II Foundation

Providence, RI- Educate. Honor. Inspire. These are the words that the World War II Foundation lives by. This foundation is one of the world’s leading non-profit organizations committed to educating future generations about the personal stories of the WWII generation. Giovanni Feroce, a U.S. Army combat veteran officially joined the World War II Board of Directors in order to make a lasting impact for generations to come.

Feroce will not only use his background skills from the battlefield but will also use his knowledge and experience from his latest business venture as Chairman and CEO of BENRUS, a brand known for its military heritage. From long-term planning to day-to-day operations, every aspect of his company is influenced by his service. Feroce will join the board with talented CEO’s and leaders in the business world to make instrumental global changes for this leading non-profit. “The timing could not be better for me to do all I can to recognize and commemorate the efforts of the greatest generation,” said Feroce. “This year on Father’s Day I joined my mother in Germany and finally located the grave of my grandfather who I am named after. This emotional experience, 71 years later for my mother, should be as important to us today as it is to her in understanding the sacrifice of those who saved the world.”

The World War II Foundation produces award-winning documentary films, which are donated to American Public Television for airing on PBS affiliates and networks around the United States and globally. “The World War II Foundation is honored to have Giovanni Feroce join our board of directors. Having met personally with Giovanni and corresponded with him often, I came to understand quickly how important preserving the legacy of the personal stories of veterans was to him,” said Tim Gray, Chairman of the World War II Foundation. “BENRUS has its roots in World War II. It’s a great fit for us and we welcome Giovanni’s enthusiasm and his addition to a board that is already global in scope and very proactive in its efforts to preserve the stories of the WWII generation.”

For more information on the World War II Foundation, please visit

Giovanni Feroce graduated with a BA from the University of Rhode Island; the University of Pennsylvania’s Wharton School Advanced Management Program; and from The United States John F. Kennedy Special Warfare Center and School’s Civil Affairs Officer Advance Course. He was also elected to serve in the Rhode Island State Senate, becoming the country’s youngest state senator at the time; also served as a Commissioner of the Rhode Island State Lottery taking it from $58 million to $456 million in two short years. He retired a U.S. Army field grade officer, he is an Operation Iraqi Freedom and Operation Enduring Freedom combat veteran and was at one time a Ground Operations Officer and Interagency Operations Officer at U.S. Central Command. In 2010, he became the CEO of Alex and Ani, where he employed his leadership experience from the military to reshape the company. Under Feroce, Alex and Ani grew from a company with only $2.2 million in annual revenue before he arrived to $240 million in 2013. Feroce’s latest venture began in 2014 with the creation of an investment firm, GF Asset Management, of which he is the sole owner. Shortly after, the company purchased BENRUS, LLC, re-launching the 1921 military-inspired brand. Feroce currently serves as Chairman and CEO of BENRUS, where he operates a full-fledged lifestyle company, headquartered in Rhode Island. Considered one of the most successful CEOs in America today, Feroce plans to build BENRUS into a multi-billion dollar brand. 

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